Treatment:
A young man is flipping through the channels of late night TV in his cozy, wood-furnished den. He isn't trying to find something to watch as much as he's just trying to see what else is on. He eventually stumbles past a station that peaks his interest and finds himself in dire need of some Kleenex® Brand Tissue.
This 30 second TV commercial will focus on comedic timing and situations to push the product into the minds of the audience. The video will be shot digitally and additional 2D composite work of the product will be added in post production.
This commercial is targeted demographic will be males in their teens to late twenties. The subject matter will be suitable for primetime and late night television cable television.
Script:
INT. A GUY'S DEN - LATE NIGHT
A single man, early to mid twenties, is sitting on an old brown couch trying to find something to watch on late night TV. It's a dark room with tiled flooring and wood paneled walls. A wooden chest used as a coffee table and foot rest lies in front of the guy.
The guy is comfortably sunken into the old couch. He flips through the TV channels not to see what is on but to see what else is on. The clicking of the remote interrupts the audio from the TV at a rhythmic pace.
As the guy absentmindedly clicks through the channels he skips across a channel where a loud moan is emitted. His interest finally peaked, he quickly clicks back to the channel. His jaw drops and his eyes widen as he drops the remote to the ground, no longer useful to him. Bringing the palms of his hands together in front of him, he looks up and mouths the words, "Thank you."
The guy then begins to frantically look around for something. He scours the chest/table/foot rest in front of him but finds nothing of use. He turns around and looks over his right shoulder to the computer desk on the far wall behind him. Again, he doesn't find what he's looking for. Becoming more frantic, he spins back around and looks to his left, towards a corner table at the edge of the couch. He sees it! A box of Kleenex tissues.
He quickly grabs the box of Kleenex tissue and begins to remove single pieces from the box, methodically laying them on the now cleared table in front of him.
Graphics fade in of the Kleenex box, logo and slogan.
FADE TO BLACK
Shooting Script: (differs slightly from final version)
1. INT. GUY'S DEN - LATE NIGHT
- STATIC
CU of TV changing channels.
- STATIC
WS (from over guy's left shoulder) of guy sitting on an old brown couch, changing TV channels.
- STATIC
CU of the remote control in guy's hand, pressing the "channel up" button.
- STATIC
MS (camera angle shifted about 60 degrees clock-wise from shot #2) of the guy sitting on the couch and still changing channels.
- STATIC
CU of the remote control in guy's hand, pressing the "channel down" button.
- ZOOM
MS to ECU of guy's eyes as they widen and brighten. His glasses reflect a blurry image from the TV.
- STATIC
CU of the remote falling to the ground in slow motion.
- STATIC
WS (camera angle shifted about 30 degrees clock-wise from shot #4) of guy sitting on the couch staring at the TV with his mouth wide open. He begins to look around for something.
- STATIC
CU of guy's hands frantically shuffling through items on the table in front of him.
- STATIC
WS of guy still frantically looking around him for something. He looks over his right shoulder to the computer desk behind him but sees nothing. He sharply turns around and looks to his left at the corner table.
- STATIC
CU of Kleenex box enshrouded in a halo of light.
- STATIC
MS of guy putting his hands together, looking upward and mouthing the words, "thank you."
- STATIC
CU of Kleenex box. The guy's hand comes in frame left and quickly snags the box away.
- STATIC
WS of guy removing Kleenex from box and methodically laying them on the table in front of him.
- STATIC
Title screen with the Kleenex logo, box and quote.